Consultancy for accessible content

Increase your conversion rates through accessible content

Accessible content is content without barriers. If it is accessible to people without having to jump through hoops with or without their assistive technology, it is also accessible to search engines!

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Making (and keeping) online content accessible is not difficult.

I guide you and your team to understand the “why”. Once you understand that, I’ll show you how to make and keep your content accessible. You’ll be surprised how doable it is.

„Would you buy anything in a store where all the products are wrapped in blank paper with only a price tag?“

No, of course you wouldn’t! And neither will any potential customer who – for whatever reason – depends on a screen reader.

Surprising barriers in content

Everyday shopping experiences in which we can all recognize ourselves…

You can't read it, even with your reading glasses on

Text with too small a font size sucks, period. Why would you expect anyone to buy a product from you when the details are impossible to read?

When no effort is made to include you in the communication

That hurts, doesn’t it? It may even send you into a cold panic, when you know that a particular piece of communication is of importance to you!

Video is content. If there is speech in it, and you don’t provide closed captions, you lock out people who can’t listen to it. Either because they are deaf, or because circumstances don’t allow turning on sound.

By the way: Google loves closed captions too.

I wrote an article about why captioning videos is beneficial in more than one way.

What? A travel brochure with no pictures?

Unimaginable, you say? It’s exactly what many travel agencies do to their online visitors. The number of online travel agencies that does not add alt text to the images of their great vacation offers is dizzying. As if people who are blind don’t travel?

How would you feel, looking at a travel brochure where you only see white squares where the images were supposed to be? Not cool!

When measurements don’t make sense

Assumption is the mother of all screw-ups. Clothing sizes in the US are not clothing sizes in Europe. Heck, even within Europe there are different size. Size 40 in Italy is not like 40 in Germany or The Netherlands. Using unclear sizing like S, M, L and XL on a site in Europe will catapult potential buyers away from your online clothing store. And the other way around.

Ever read a text only to lose track?

Besides the fact that people’s online attention span is very short, reading extreme long and complex sentences is just tiresome.

If a sentence has a lot of subordinate clauses, chances are you can break that down into understandable individual sentences.

This benefits all your visitors, human and search engine bots alike.

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Signs are unclear, you can’t find your way around

Ever been to a physical store where signs are unclear, and employees don’t seem to care nor know anything. Teeth gritting, right?

It’s the same with unclear site and on-page navigation. No matter how fancy your page is. When, for example, every link says “click here” or “read more” it’s useless.

Because both the visitors who depend on screen readers and Google will get a list that says: click here, here, read more, here.